Google Ads Search Certification
Google Ads Search Certification explained: the free Skillshop assessment, its format, the 80% pass mark, and whether the Search badge is worth earning.
intermediate
Digital Marketing
Digital Marketing certifications
Digital marketing certifications - Google Ads, Meta (Facebook/Instagram) Blueprint and related credentials - compared so you can choose the right platform certification.
Digital marketing certifications are mostly platform certifications - they prove you can run campaigns on a specific advertising platform. The two giants are Google Ads and Meta, and many marketers want to know which certification is worth their time.
This hub compares the main digital marketing certifications side by side. Note that several are free and expire after a year, so they are about current, demonstrable skill rather than a permanent badge. Every page is source-checked and links to the official provider.
5exams compared
425free practice questions
25guides & resources
3side-by-side comparisons
Progression
Certification pathway
A rough progression by level, not a strict order - start where your experience fits.
Associate / core
The catalogue
All Digital Marketing exams
Every exam we track in this field - each card links straight to its free practice questions, guides and fee breakdown.
Google Analytics Certification (GA4)
Google Analytics Certification explained: the free, online GA4 assessment on Skillshop, the 80% pass mark, 12-month validity and what it covers. Source-checked.
beginner
HubSpot Inbound Marketing Certification
HubSpot Inbound Marketing Certification guide: the free online course and exam, the 60-question format, two-year validity, retake rule and if it is worth it.
beginner
Meta Certified Digital Marketing Associate (100-101)
The Meta Certified Digital Marketing Associate (exam 100-101): the entry-level Meta Blueprint certification explained - cost, format, domains and who it suits.
beginner
OMCP (Online Marketing Certified Professional)
OMCP certification guide: the three-exam format, the US$395 fee, the experience-and-training eligibility gate, OMCA vs OMCP, renewal and whether it is worth it.
intermediate
Head-to-head
Compare these certifications
Side-by-side verdicts for the pairs candidates actually weigh.
- Google Ads vs Meta certification: which should you choose?
- Google Analytics vs HubSpot Inbound Marketing: which free cert should you take first?
- OMCP vs Google Ads Search: vendor-neutral breadth or single-platform skill?
Where they lead
Related career paths
Step-by-step routes from a first certification to the roles it unlocks.
Questions
Frequently asked questions
- Are digital marketing certifications worth it?
- They are useful for proving platform skills to employers and clients, especially early in a career, and several (like Google Ads) are free. They are not a substitute for real campaign results, and many expire after a year, so treat them as current-skill signals rather than permanent credentials.