Flashcards · Digital Marketing
Meta Digital Marketing Associate Flashcards
Free flashcards for Meta Digital Marketing Associate: flip each card to reveal the definition. Built from the glossary as a study aid, these are concept checks, not real exam questions.
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- Meta technologies
- Meta's family of apps and services used for advertising, mainly Facebook and Instagram.
- Meta Blueprint
- Meta's official training and certification programme for advertising on its platforms.
- Ads Manager
- Meta's main tool for creating, editing and reporting on ad campaigns.
- Meta Business Suite
- A free tool to manage a business's Facebook and Instagram presence in one place.
- Business Manager
- A tool for organising ad accounts, Pages, people and payment methods for a business.
- Facebook Page
- A business's public profile on Facebook; required before running most ads.
- Campaign
- The top level of an ad, where you choose the objective.
- Ad set
- The middle level, where you set audience, placement, budget and schedule.
- Ad
- The lowest level - the actual creative (image, video, copy, link) people see.
- Campaign objective
- The result you optimise for, such as awareness, traffic, engagement, leads or sales.
- Core (saved) audience
- An audience defined by demographics, interests, behaviours and location.
- Custom Audience
- An audience built from your own data, such as site visitors or a customer list.
- Lookalike Audience
- A new audience modelled on a source audience to find similar people.
- Placement
- Where an ad appears, such as Facebook Feed, Instagram Feed, Stories or Reels.
- Budget
- The amount you set to spend, either per day (daily) or over the run (lifetime).
- Ad auction
- The system that decides which ad to show and what it costs, based on bid, quality and estimated action.
- Reach
- The number of unique people who saw an ad.
- Impressions
- The total number of times an ad was shown (can include repeats).
- CPM
- Cost per 1,000 impressions.
- CPC
- Cost per click.
- CTR
- Click-through rate - clicks divided by impressions.
- Conversion
- A tracked valuable action, such as a purchase or a lead.
- ROAS
- Return on ad spend - revenue generated divided by amount spent.
- Meta Pixel
- A piece of code on a website that tracks actions for measurement and optimisation.
- A/B test
- Comparing two versions of an ad or setting to see which performs better.