The Meta Certified Digital Marketing Associate exam (code 100-101) has five domains with official weightings published by Meta. This is a plain-English summary; the official Meta Blueprint exam page is authoritative.
| # | Domain | Weight |
|---|---|---|
| 1 | The value of Meta technologies | 8% |
| 2 | Establishing a business presence | 15% |
| 3 | Advertising fundamentals | 23% |
| 4 | Creating and managing ads | 44% |
| 5 | Reporting | 10% |
1 - The value of Meta technologies (8%)
Why businesses advertise across Facebook, Instagram and the wider Meta family of apps, and what these platforms offer advertisers. The smallest domain.
2 - Establishing a business presence (15%)
Setting up the foundations: a Facebook Page, an Instagram account, and the management tools (Meta Business Suite and Business Manager) that connect assets, people and payment methods.
3 - Advertising fundamentals (23%)
Core advertising concepts: campaign objectives, the campaign / ad set / ad structure, audience types (core, Custom, Lookalike), and how the Meta ad auction works.
4 - Creating and managing ads (44%)
The largest domain. Building and managing campaigns in Ads Manager: objectives, budgets and schedules, placements, audience selection, and creating the ad itself.
5 - Reporting (10%)
Reading campaign results in Ads Manager: key metrics (reach, impressions, CPM, CPC, CTR, conversions, ROAS) and the reporting columns used to judge performance.
How this differs from Google Ads
These domains are specific to advertising on Meta technologies (Facebook and Instagram) through Ads Manager. Google Ads certifications cover a different platform - search and display advertising on Google - so the syllabuses do not overlap. Choose by the platform your target roles use.