Meta Certified Digital Marketing Associate (100-101) Cheat Sheet
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A free Meta Certified Digital Marketing Associate (100-101) cheat sheet: campaign objectives, Ads Manager, the five exam domains and key reporting metrics.
By The Exam Atlas Editorial Team · Verified 2026-06-06
A final-revision summary for the Meta Certified Digital Marketing Associate (exam 100-101). Study aid only - no notes in the proctored exam.
Exam at a glance
Item
Detail
Code
100-101
Format
60 multiple-choice questions
Time
90 minutes
Pass
700 / 1000
Delivery
Online, proctored via Pearson VUE
Valid
2 years (then retake)
The five domains (by weight)
Domain
Weight
Creating and managing ads
44%
Advertising fundamentals
23%
Establishing a business presence
15%
Reporting
10%
The value of Meta technologies
8%
Campaign structure (3 levels)
Level
What you set
Campaign
Objective and (with CBO) budget
Ad set
Audience, placement, budget, schedule
Ad
The creative (image, video, copy, link)
Audience types
Type
Built from
Core (saved) audience
Demographics, interests, behaviours, location
Custom Audience
Your own data (site visitors, customer list, engagement)
Lookalike Audience
A model of a source audience, to find similar people
Key reporting metrics
Metric
Means
Reach
Unique people who saw the ad
Impressions
Total times the ad was shown
CPM
Cost per 1,000 impressions
CPC
Cost per click
CTR
Click-through rate (clicks / impressions)
Conversions
Tracked actions (purchases, leads)
ROAS
Return on ad spend (revenue / spend)
Quick reminders
“Creating and managing ads” is nearly half the exam - prioritise Ads Manager.
Reach = unique people; impressions = total views. Do not confuse them.
Custom Audience = your data; Lookalike = modelled on a source.
The objective is chosen at the campaign level and shapes everything below.
This is Meta (Facebook/Instagram), not Google search/display ads.
FAQ
Can I use notes in the Meta Digital Marketing Associate exam?
No. It is proctored online through Pearson VUE. Use this for final revision before exam day only.
What is the single most important area to revise?
Creating and managing ads in Ads Manager. At 44% of the exam, it is nearly half the questions.
