Practice questions · Digital Marketing

Meta Certified Digital Marketing Associate (100-101): Practice Questions

beginner 85 questions

Original practice questions for the Meta Certified Digital Marketing Associate (exam 100-101). Each answer is explained, including why each other option is wrong. Filter by domain or difficulty. These are concept checks - not real exam questions.

By The Exam Atlas Editorial Team · Verified 2026-06-06 · ~106 min

  1. The value of Meta technologies easy

    Which two platforms are the main focus of advertising on Meta technologies?

  2. The value of Meta technologies medium

    A small business owner asks why they should advertise on Meta technologies rather than only relying on organic posts. What is the strongest reason?

  3. The value of Meta technologies easy

    Which statement best describes the role of Meta technologies for a business?

  4. Establishing a business presence easy

    Before a business can run most ads, what does it generally need first?

  5. Establishing a business presence medium

    What is Meta Business Manager (Business Manager) used for?

  6. Establishing a business presence medium

    A business wants to manage its Facebook Page and Instagram account, posts and messages from a single free tool. Which tool fits?

  7. Establishing a business presence medium

    Why might a business connect its Instagram account to its Facebook assets in Business Manager?

  8. Advertising fundamentals medium

    In Meta's three-level campaign structure, where is the campaign objective set?

  9. Advertising fundamentals medium

    Which settings are configured at the ad set level?

  10. Advertising fundamentals medium

    A Custom Audience is built from:

  11. Advertising fundamentals hard

    What is the purpose of a Lookalike Audience?

  12. Advertising fundamentals easy

    A campaign objective in Meta advertising determines:

  13. Advertising fundamentals hard

    How does the Meta ad auction decide which ad to show?

  14. Advertising fundamentals medium

    Which objective would best suit a business that mainly wants more people to recognise its brand?

  15. Creating and managing ads easy

    Which tool is used to build, edit and manage Meta ad campaigns?

  16. Creating and managing ads medium

    When creating a campaign, you choose the objective first. Why does the order matter?

  17. Creating and managing ads medium

    What does a 'placement' control in a Meta ad?

  18. Creating and managing ads medium

    A daily budget in an ad set means Meta will:

  19. Creating and managing ads hard

    What is the difference between a daily budget and a lifetime budget?

  20. Creating and managing ads easy

    In Ads Manager, what does the ad (the lowest level) contain?

  21. Creating and managing ads medium

    A campaign is delivering but getting few results. Which is a reasonable first step in Ads Manager?

  22. Creating and managing ads hard

    Why might an advertiser use Advantage+ placements (automatic placements) rather than choosing each placement manually?

  23. Creating and managing ads medium

    An advertiser wants to test two different images to see which gets more clicks. What is the best approach?

  24. Creating and managing ads medium

    What does the Meta Pixel do when added to a website?

  25. Creating and managing ads hard

    An advertiser selects an audience that is extremely narrow - just a few hundred people. What is a likely consequence?

  26. Creating and managing ads medium

    Where in Ads Manager would an advertiser go to change an existing campaign's budget mid-flight?

  27. Reporting medium

    What is the difference between reach and impressions in Meta reporting?

  28. Reporting medium

    What does CTR (click-through rate) measure?

  29. Reporting hard

    An advertiser wants to know whether ad revenue justified the spend. Which metric answers this directly?

  30. Reporting easy

    In Ads Manager reporting, what does CPM represent?

  31. Advertising fundamentals medium

    Why does the exam say the campaign objective must match the real business goal?

  32. Advertising fundamentals medium

    A business wants people to install its mobile app. Which campaign objective fits?

  33. Advertising fundamentals medium

    A business wants to collect contact details through a form. Which objective is most appropriate?

  34. Advertising fundamentals medium

    Under Meta's outcome-based framework, which is one of the six campaign objectives?

  35. Advertising fundamentals hard

    Choosing the Traffic objective when you actually want purchases is risky because:

  36. Advertising fundamentals medium

    Which setting is NOT configured at the ad set level?

  37. Advertising fundamentals medium

    A clean way to remember the three campaign levels is:

  38. Advertising fundamentals medium

    Uploading your customer email list to Meta creates which kind of audience?

  39. Advertising fundamentals hard

    Asking Meta to find a million people who resemble your customer list creates:

  40. Advertising fundamentals medium

    A core (saved) audience is defined by:

  41. Advertising fundamentals hard

    The Meta ad auction weighs roughly which three things?

  42. Advertising fundamentals hard

    The practical lesson from how the Meta auction works is that:

  43. Creating and managing ads medium

    Why is choosing the objective described as the most consequential decision in building a campaign?

  44. Creating and managing ads medium

    At the ad set level, which four decisions do you make?

  45. Creating and managing ads hard

    Advantage+ placements (automatic placements) are commonly used because they:

  46. Creating and managing ads easy

    Which is an example of a placement in Meta advertising?

  47. Creating and managing ads hard

    A lifetime budget is best suited to:

  48. Creating and managing ads medium

    What does the carousel ad format allow?

  49. Creating and managing ads medium

    At the ad level, which elements make up the creative?

  50. Creating and managing ads hard

    Why is the ad creative not just a cosmetic afterthought?

  51. Creating and managing ads medium

    Good management of a live Meta campaign is described as:

  52. Creating and managing ads medium

    The most efficient way to prepare for the large 'Creating and managing ads' domain is to:

  53. Creating and managing ads medium

    In Ads Manager, you build a campaign in which order?

  54. Creating and managing ads hard

    A campaign uses a very broad, undefined audience and the client worries about relevance. A reasonable adjustment is to:

  55. Creating and managing ads medium

    What is the purpose of running an A/B test in Ads Manager?

  56. Creating and managing ads hard

    An ad set's audience is so narrow that delivery is restricted. The most direct fix is to:

  57. Creating and managing ads medium

    Where do you change a campaign's budget mid-flight when using an ad set budget?

  58. Creating and managing ads medium

    Turning an individual ad on or off without affecting the rest of the campaign is done at which level?

  59. Creating and managing ads medium

    A daily budget instructs Meta to:

  60. Creating and managing ads hard

    An advertiser wants two creatives compared fairly to see which drives more conversions. The best Ads Manager approach is:

  61. Creating and managing ads medium

    The Meta Pixel is best described as:

  62. Creating and managing ads hard

    An ad shows high impressions but very low reach. What does this most likely indicate?

  63. Creating and managing ads easy

    Which best describes Ads Manager?

  64. Establishing a business presence easy

    A business presence on Facebook used to run ads is published in the name of:

  65. Establishing a business presence medium

    What does Meta Business Suite let a business do?

  66. Establishing a business presence medium

    Business Manager mainly organises which assets under one roof?

  67. Establishing a business presence hard

    When a scenario describes organising who can access which ad account, the right tool is:

  68. Establishing a business presence hard

    Why does Business Manager's separation of assets and people matter for real businesses?

  69. Establishing a business presence medium

    An Instagram account is connected to a business's Facebook assets mainly so that:

  70. Establishing a business presence medium

    Why is 'establishing a business presence' described as foundational rather than glamorous?

  71. Establishing a business presence easy

    What is the basic public-facing asset a business needs before running most Meta ads?

  72. The value of Meta technologies easy

    What does 'Meta technologies' primarily refer to in the exam?

  73. The value of Meta technologies medium

    What value proposition does the exam want you to grasp about advertising on Meta technologies?

  74. The value of Meta technologies medium

    Why does the 'value of Meta technologies' domain exist on the exam?

  75. The value of Meta technologies medium

    What distinguishes Meta-style targeted advertising from broad, untargeted media?

  76. The value of Meta technologies medium

    How much of the 100-101 exam should you over-invest in if time is limited?

  77. Reporting medium

    In Meta reporting, frequency measures:

  78. Reporting hard

    A low CTR with otherwise normal delivery most likely suggests:

  79. Reporting medium

    Which metric makes conversion and ROAS reporting possible on a website in the first place?

  80. Reporting hard

    A high CPM paired with weak results most likely suggests:

  81. Reporting medium

    Why does the exam want you to connect a metric to a judgement rather than just define it?

  82. Reporting medium

    A strong ROAS in a sales campaign indicates that:

  83. Creating and managing ads medium

    An advertiser wants the same ad to be able to appear in the Facebook Feed, Instagram Feed and Reels. They configure this by:

  84. Creating and managing ads medium

    Why does the exam stress building a real draft campaign for the Creating and managing ads domain?

  85. Creating and managing ads hard

    A campaign is delivering but underperforming. Which first step best reflects evidence-led management?

Practice questions FAQ

Are these real Meta Digital Marketing Associate exam questions?
No. These are original study questions written to test understanding. They are not real exam questions, exam dumps, or copied from any provider.
How should I use these practice questions?
Answer each one, read the explanation (including why the wrong options are wrong), and use the per-domain score below to focus your revision on weak areas. Revisit before exam day.
How many questions should I do before the exam?
Enough to score consistently across every domain, alongside full-length practice from official or reputable providers. Understanding why each answer is right matters more than raw volume.
What score means I am ready?
A good signal is consistently scoring around 80% or higher across all domains on questions you have not seen before, and being able to explain why the wrong options are wrong.
Should I use exam dumps?
No. Dumps (real or leaked questions) breach provider policy, can void your certification, and do not build the understanding the exam actually tests.

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