Flashcards · Digital Marketing
Google Ads Search Flashcards
Free flashcards for Google Ads Search: flip each card to reveal the definition. Built from the glossary as a study aid, these are concept checks, not real exam questions.
1 / 26
Click the card (or press Space) to flip · use Prev/Next to move
All 26 terms
- Google Ads
- Google's advertising platform for running paid campaigns, including Search.
- Search campaign
- Ads shown on Google's search results in response to user queries.
- Auction
- The real-time process that decides which ads show and in what order for a search.
- Ad Rank
- The value that sets ad position, combining bid, ad quality, context and expected impact.
- Quality Score
- A diagnostic (1-10) reflecting expected click-through rate, ad relevance and landing-page experience.
- Keyword
- A word or phrase you bid on so your ad can show for related searches.
- Broad match
- Match type that shows ads for related searches, including synonyms and intent.
- Phrase match
- Match type that shows ads for searches including the meaning of your keyword.
- Exact match
- Match type that shows ads for searches with the same meaning or intent as the keyword.
- Negative keyword
- A term you exclude so your ad does not show for it.
- Ad group
- A container for related keywords and the ads that target them.
- Campaign
- A set of ad groups sharing a budget, settings and bid strategy.
- Responsive search ad
- An ad that mixes multiple headlines and descriptions, which Google combines automatically.
- Bid
- The most you are willing to pay for a click (or other action).
- Smart Bidding
- Automated, goal-based bidding using Google's signals (e.g. Target CPA, Target ROAS).
- Target CPA
- A Smart Bidding strategy aiming for a set cost per conversion.
- Target ROAS
- A Smart Bidding strategy aiming for a set return on ad spend.
- Maximise conversions
- A Smart Bidding strategy that gets the most conversions for a budget.
- CPC
- Cost per click - what you pay when someone clicks your ad.
- CTR
- Click-through rate - clicks divided by impressions.
- Impression
- A single instance of your ad being shown.
- Conversion
- A valuable action you track, such as a purchase or sign-up.
- Conversion tracking
- The setup that records conversions; required for Smart Bidding to optimise.
- Conversion rate
- Conversions divided by clicks.
- Impression share
- Impressions received divided by impressions you were eligible for.
- Skillshop
- Google's free platform for Google Ads training and certification assessments.