OMCP Flashcards

All 23 terms

OMCP

Online Marketing Certified Professional, the professional-level credential for experienced digital marketers who can work as specialists with minimal supervision.

OMCA

Online Marketing Certified Associate, the associate-level credential for generalists who can work in a supervised role; the lighter starting point.

Vendor-neutral

Not tied to one company's product; OMCP certifies competency across disciplines on published standards rather than on a single ad platform.

Base exam (OMCP)

The 64-68 question exam (around 75 minutes) covering the fundamentals of the core online-marketing disciplines.

Specialty exam (OMCP)

One of two shorter exams (17-28 questions each) in elected disciplines, certifying depth in two areas of your choosing.

SEO (Search Engine Optimization)

Improving a site's visibility in organic search results through technical, on-page and off-page work.

Paid search / PPC

Pay-per-click advertising on search and other networks, where advertisers bid to show ads against queries or audiences.

Quality Score

A paid-search measure of ad and landing-page relevance and expected performance that influences ad rank and cost.

Content marketing

Creating and distributing valuable content to attract and engage an audience across the funnel.

Social media marketing

Using organic and paid activity on social platforms to build audience, engagement and results.

Email marketing

Sending targeted, permission-based email to nurture and convert an audience.

Marketing automation

Software-driven, triggered marketing workflows (such as lifecycle emails) based on user behaviour and rules.

Conversion rate optimisation (CRO)

Systematically improving the share of visitors who take a desired action, often through testing.

A/B test

A controlled experiment comparing two versions to see which performs better on a chosen metric, changing one variable at a time.

Digital analytics

The collection, measurement and analysis of digital-marketing data to inform decisions.

Attribution

Assigning credit for a conversion across the marketing touchpoints that contributed to it.

KPI (Key Performance Indicator)

A metric chosen to track progress toward a specific marketing or business objective.

ROAS (Return on Ad Spend)

Revenue generated for each unit of advertising spend, a core paid-media efficiency metric.

Mobile marketing

Reaching and engaging audiences on mobile devices and apps, including mobile-specific channels.

Professional Development Unit (PDU)

The unit of continuing education used to renew OMCP; 100 per year keep the credential active between exam cycles.

Recertification (OMCP)

Maintaining the credential by earning the required PDUs (or retaking the exam) within each two-year cycle.

Registered Education Provider

A training provider whose digital-marketing courses OMCP has reviewed and approved, supplying the required didactic hours.

90-day exam window

The period within which all three OMCP exams (base plus two specialties) must be passed.