This is a seven-week OMCP plan that covers both the exams and the eligibility gate. It works through the base-exam disciplines first, then dedicates a week to each of your two specialty exams, and finishes with documentation and timed practice across all three exams. OMCP publishes competency standards rather than per-exam weights, so it treats the core disciplines as broadly equal. Confirm the current outline and requirements on the OMCP site.
Weeks 1-2 - Base exam: measurement and acquisition
SEO, paid search / digital advertising, and digital analytics. These are the acquisition and measurement backbone of every channel, so build a solid base here first.
Weeks 3-4 - Base exam: engagement and conversion
Content marketing, social media, email and marketing automation, mobile marketing, and conversion rate optimisation. Broad ground - pace yourself across the two weeks so no discipline is a blind spot.
Week 5 - Specialty exam 1
Go deep in your strongest discipline, for example SEO or paid search. Focus on tactics, metrics and trade-offs, not just definitions, since the specialty exam certifies depth.
Week 6 - Specialty exam 2
A second elected discipline at depth, plus how the channels work together in a coherent strategy. Choose an area where you have real, documentable experience.
Week 7 - Documentation, practice and review
Assemble your experience evidence (a signed employer or client letter, a signed and dated resume, or a public LinkedIn claim) and confirm your OMCP-approved training hours. Sit timed practice across all three exams and review every miss by discipline, because all three must be passed within 90 days.
Tips
- Cover the whole base broadly - you cannot pass on your two specialties alone.
- Focus on vendor-neutral principles and trade-offs, not one platform’s menu.
- Do not chase a target percentage - OMCP does not publish a passing line.
- Sort out experience documentation early; it is part of certification, not an afterthought.
- If you are a generalist or beginner, start with the OMCA associate credential instead.
- Avoid sites that recycle copied questions - they breach OMCP policy and copyright; learn from the competency standards instead.