Flashcards · Digital Marketing
Google Analytics Certification Flashcards
Free flashcards for the Google Analytics Certification (GA4): flip each card to reveal the definition. Built from the glossary as a study aid, these are concept checks written from public Google documentation, not real assessment questions.
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All 23 terms
- Google Analytics 4 (GA4)
- The current version of Google Analytics, built on an event-based data model. The certification is based on it.
- Skillshop
- Google's free training platform, where you learn GA4 and take the certification assessment online.
- Analytics Academy
- The set of free Google Analytics e-learning courses on Skillshop that prepare you for the certification.
- Property
- The container in GA4 that holds the data for a website or app; an account can hold multiple properties.
- Data stream
- The source of data flowing into a GA4 property: a web stream, or an Android or iOS app stream.
- Event
- The core unit of data in GA4; every interaction, such as a page view or a click, is recorded as an event.
- Parameter
- Extra detail attached to an event that describes it, such as the page title or a purchase value.
- Automatically collected event
- An event GA4 records with no setup, such as first_visit or session_start.
- Enhanced measurement
- Optional automatic tracking of common interactions like scrolls, outbound clicks, site search, video and file downloads.
- Custom event
- An event you define yourself to capture an action GA4 does not record by default.
- User property
- An attribute describing a user, such as membership level, that GA4 can use to segment data.
- Key event
- An important event you mark as significant; GA4's version of a conversion.
- Engaged session
- A session that lasts longer than a set time, has a key event, or has at least two page or screen views.
- Exploration
- An analysis built in the Explore workspace using techniques such as free-form, funnel, path or cohort.
- Funnel exploration
- An exploration that shows the steps users take toward a goal and where they drop off.
- Path exploration
- An exploration that shows the sequences of events or screens users move through.
- Audience
- A group of users defined by shared behaviour or attributes, used for analysis and remarketing.
- Predictive audience
- An audience built using GA4's predictive metrics, such as users likely to purchase or to churn.
- Attribution
- The way GA4 assigns credit for a conversion across the touchpoints in a user's journey.
- Data retention
- The setting that controls how long GA4 keeps user- and event-level data for use in explorations.
- DebugView
- A GA4 report that lets you see events arriving in real time while you test your setup.
- Universal Analytics (UA)
- The previous, session-based version of Google Analytics, now retired. The certification does not cover it.
- Pass mark and validity
- You need 80% or more to pass, and the certification is valid for one year before you retake it to renew.